العربية 
It is the symbolic visual illustration of a person, company, institution, or specific product that serves as the face through which it is recognized. This logo can be a symbol, an expressive drawing, a name, or abbreviated letters, and it may include a symbol and letters together, and it is mostly colored, and it may be black and white. The logo does not have to literally express the name of this entity or its goals, as one of the most important features of a successful and strong logo is the strength and speed of its impression in the mind of the recipient, the ease of memorizing and remembering it, and the ability to easily distinguish it among many other visual images.
After completing the design of the logo and approving its shape and colors, it will be implemented on a number of different applications, such as identification cards for employees, correspondence papers, seals, envelopes, vehicles, etc.
These applications and their uses take us to a wider circle in the marketing process, which is called visual identity, so what is the meaning of this term?
